BY GREG DICKMAN --Former 970 KDSF flunky and sometime intern for the UWFFL's media relations team
Someone in the twittersphere (if that's still a thing), sent us this snapshot (please scroll down for a closer look at the poster). We have not been able to verify it's autheniticity, however if true this leads to lots of questions:
- Is 970 KDSF reverting to it's old call letters and the sports talk format? We all know the ratings have been very low for "Muy Calienta Salsa la 970", the estacion de musica hispana that took its' place on the dial in mid-2015. They expected a low share due to the size of the Hispanic population in the Bay Area. But even as low as expectations were, the ratings have been even lower. Has the Trump anti-Hispanic rhetoric gotten so bad that the Sportpuck Media Empire doesn't even want a whiff of anything latino permeating it's lily white - politically correct conservative-leaning media empire?
- Does this mean Dick Schaefer is returning to the airwaves? The nonagenarian announced when he left 970 KDSF at the time of the format change over a year ago that he would never return to broadcasting "No. Never. Full Stop." Did boredom and an opportunity to get his old job back cause him to change his mind? Did Sportpuck throw a lot of money at him? Is Social Security not bringing in enough to pay his bills?
- The biggest nugget, as far as I am concerned, is that the ad mentions the "Reign Fire"... does this mean the UWFFL is also coming back? It was no secret, among those in the know, that the Sportpuck Media Holdings Company owns 48% of the league (including it's trademarks, logos and they also control majority or minority shareholder status in 22 of it's franchises across UWFFL Premier, the four Division II leagues and La Lega International). If they are moving back into sports radio (and why wouldn't they, considering their name), they'll need something to cover.
- If the UWFFL is coming back, how come we haven't heard anything about it yet? Will Uni Watch be involved with uniform voting again?
- What will the AAIFA think? Or do? Their market share has grown by over 600% since the UWFFL ceased operations sixteen months ago. Will the shared (for the most part) fanbase that the UWFFL and AAIFA shared return to a league that forsaked them last year, or have they, for lack of a better term..... moved on?
- Which UWFFL teams and owners will return? Will it be a leaner, more focused operation? Some say it was the expansion into a Division III in 2014 and a poorly planned execution of the ill-fated 2015 Developmental League that doomed the operation. A new UWFFL, in my opinion, will have to be leaner and trim off the excess fat.
- No mention of the Federation? Are the 2013 FSL Champions (who were relegated out of the FSL in 2014) no longer part of the San Francisco-area sports scene? By the way, what happened to FSL Tonight? Was it cancelled?
- What happened to Rob Holecko? Who's steering this ship? Is anyone steering it?
- Can I get my job back? (...if that is at all a possibility, please disregard any comments I may have made above about the politically correct conservative-leaning Sportpuck Media Empire.)
- Finally, is this an actual poster, or is it merely some sort of a scam, fake or photoshop job? I guess only time will tell!
A closer look at the actual poster:
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